Stash, the leading platform for growing direct-to-consumer revenue in games, founded by Twitch co-founder Justin Kan, today announced a strategic partnership with Adyen, the global financial technology platform of choice for leading businesses. Together, they’re delivering a payment stack designed for the scale, performance, and reliability that mobile game developers require. The launch comes as a growing number of studios and publishers double down on direct-to-consumer (D2C) strategies, building direct relationships with their players.
This partnership combines Adyen’s enterprise-grade, cost-optimizing payments infrastructure with Stash’s advanced D2C growth technology to offer game developers a high-performance webshop that maximizes player adoption, ultimately driving revenue and strong margins.
Adyen acts as a processor, gateway, and bank in one - eliminating the need for third-party resellers. This means lower fees, fewer points of failure, and more reliable payments. With high approval rates, global coverage, and exceptional uptime, Adyen delivers uninterrupted payment experiences that protect both revenue and player retention.
While Adyen reduces friction at checkout, Stash helps developers give players compelling reasons to spend on the webshop - with deeply connected loyalty programs, VIP stores, and mission systems. Stash is the only D2C provider on the market today with real-time syncing, so the webshop always matches in-game offers and content.
“At Stash, we’re always optimizing our product to drive webshop adoption, conversion, and retention for game developers,” said Justin Kan, co-founder of Stash. “Partnering with a company as exceptional and selective as Adyen strengthens every pillar of that mission.”
“Stash’s platform is purpose-built for the needs of top game developers,” said Trevor Nies, Adyen’s Senior Vice President and Global Head of Digital. “Their experience with the gaming industry, paired with a product that drives long-term growth, makes them a standout partner as we help game developers scale, build trust with players, and succeed in direct-to-consumer webshops and payments.”
about stash
Stash is the leading platform for growing direct-to-consumer revenue in games. Its low-friction, highly rewarding webshops increase D2C adoption by creating loyalty, engagement, and community among players. Setting Stash apart is its real-time offer syncing, deeply integrated loyalty and rewards programs, and custom-built UI that mirrors the in-game experience. Founded by Twitch co-founder Justin Kan, former Zynga executive Robin Chan, and ex-Googler Dan Borstelmann, building best-in-class gaming products is in our DNA. Learn more at stash.gg.
about adyen
Adyen (ADYEN:AMS) is the financial technology platform of choice for leading companies. By providing end-to-end payments capabilities, data-driven insights, and financial products in a single global solution, Adyen helps businesses achieve their ambitions faster. With offices around the world, Adyen works with the likes of Meta, Uber, H&M, eBay, and Microsoft. The cooperation with Stash as described in this merchant update underlines Adyen’s continuous growth with current and new merchants over the years.
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