Apple vs Epic Games is a lawsuit filed by Epic in 2020, in which Epic claimed several of Apple’s policies were illegal, monopolistic, and anti-competitive.
IDFA stands for Identifier for Advertisers and is a Mobile Ad ID that refers to the unique, anonymized identifier Apple assigns to each iOS device.
Micro transactions are virtual in-game purchases and can change how users play or how their character looks - whether that’s loot boxes, new skins, power-ups, or in-game currency.
Mobile game monetization is all about generating revenue from games - whether that’s from ads, in-app purchases, web shops, or a mix of them all.
ROAS, or return on ad spend, is a metric that tells you how much revenue your game’s ads are generating compared to how much you're spending on those ads.