one tap, in-game web payments

Capture 25% more iOS revenue with Stash Pay, the only one-tap web checkout that keeps players in the game.

break free from apple's fees

Only Stash lets you break free from Apple’s fees without breaking gameplay.

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Stash Pay faq

Here are the answers to some of the most frequently asked questions about off-platform payments

You don’t need to rebuild your game or overhaul your existing store - adding Stash Pay can be as simple as a single line of code, especially with the Unity SDK. And when using the SDK, the basic integration can take just hours. so you can go live within a day.

Stash Pay supports a variety of payment methods. with core options including Apple Pay, PayPal, and all major credit and debit cards. All payment options are seamlessly integrated into the webview checkout to provide a fast and familiar experience. To accommodate a global audience, Stash Pay is built to support region-specific and localized payment methods. The platform also leverages industry-leading payment processors, enabling a broad array of payment types and ensuring compliance with local financial regulations. For added convenience, the checkout experience includes the ability to save and reuse payment methods, which makes repeat purchases frictionless for players.

Yes, Stash Pay allows you to fully customize the checkout experience to reflect your game’s unique branding and style, delivering a seamless and premium feel for your players. The web popup is designed to showcase your game’s visuals, rewards, offers, banners, and even success screens so your entire payment flow feels like a natural extension of your in-game environment. Through Stash Studio, you have complete control over elements such as banners, copy, visuals, and offer rules. This level of customization not only reinforces your brand identity but also helps build player trust and improve conversion rates by creating a cohesive and engaging experience.

Stash Pay helps increase iOS revenue by up to 25% by enabling game studios to bypass Apple’s 30% App Store commission through a direct-to-consumer web checkout popup. Instead of paying the standard App Store fees, transactions processed via Stash Pay are subject only to a flat fee, allowing you to retain a significantly larger share of each purchase. The checkout experience is seamlessly embedded within the game using a webview, meaning players never have to leave the app and there are no passwords, logins, or context switching - resulting in higher conversion rates.

In addition to the streamlined flow, Stash Pay includes a built-in loyalty engine that automatically rewards players with bonus currency or exclusive items when they purchase through the web checkout. These incentives are fully configurable to align with your game’s economy and are designed to encourage repeat purchases and higher spending. You also maintain full control over the branding, promotions, banners, bonus rules, and success screens, allowing you to tailor offers with a maximum impact and build a stronger connection with your players.

By giving you the tools to run advanced loyalty programs (something not possible through native in-app purchase payment solution) Stash Pay boosts average spend per user and lifetime value. It also helps establish habitual web purchasing behaviors, especially during high-intent moments in gameplay like buying more energy at the end of a merge game, unlocking new revenue opportunities and driving meaningful growth in your iOS revenue.

Stash Pay enables studios to move a significant portion of their purchases off the App Store, helping to maximize margins and reduce reliance on native in-app purchases (IAP). However, it is typically used alongside IAP rather than as a complete replacement, at least for now. Most leading games, like Fortnite, offer both options side by side.

That said, the App Store still permits and promotes native purchase flows, and many developers continue to support IAPs for compliance reasons and player preference. Some users may feel more comfortable with the App Store for initial transactions or may want to use store credits, making it practical to offer both methods. With Stash Pay and a compelling loyalty program in place, studios can gradually shift the majority of player spend to the web checkout while maintaining native IAP as a fallback.

Yes, Stash Pay is fully compliant with Apple’s current policies in the United States. As of the April 30, 2025 Apple v Epic ruling, iOS apps on the U.S. App Store are permitted to openly mention and link to web-based purchase options, including embedded webview checkouts like Stash Pay. This means developers no longer need special approval or an External Link Entitlement from Apple to guide users to alternative purchasing methods within their apps.

Stash Pay is specifically designed to align with these updated App Store guidelines, allowing players to make purchases directly through a branded in-app web popup, rather than relying solely on traditional in-app purchases. This approach helps developers reclaim a larger share of revenue through direct-to-consumer payments without breaching compliance. Leading studios like Epic Games have already adopted this side-by-side web checkout model, demonstrating that it’s a valid and accepted strategy under Apple’s latest rules.

To ensure continued compliance, your app should still offer both native in-app purchases and web checkout options, clearly presented with appropriate branding and messaging. Stash Pay is built to support this dual approach seamlessly, making it easy to implement a compliant, high-converting D2C payment flow within your game.

Stash Pay keeps players inside the game during checkout by using a native webview that opens directly within your app, eliminating the need for players to switch to an external browser. This seamless integration ensures that the checkout process feels like a natural part of the game, maintaining immersion and minimizing friction. The webview link is pre-authenticated with the player’s game identity, so there are no login screens, password prompts, or unnecessary steps. Players can complete their purchase and receive rewards in seconds.

After the transaction, players are automatically returned to the game, often landing on a branded success screen that reinforces the value of the purchase and guides their next action. You can fully brand the entire checkout experience so it aligns with your game’s visuals, making it feel familiar and trustworthy rather than like a third-party payment page. Instant fulfillment and loyalty rewards ensure that players receive their items immediately, keeping the in-game experience smooth and uninterrupted.

This quick, in-app checkout flow helps boost conversion and engagement by allowing players to make purchases without ever leaving the game session. In fact, Stash Pay is the only iOS payment solution that keeps players in-game.

Stash Pay lets you offer a variety of loyalty rewards to boost engagement and incentivize web purchases. You can provide bonus in-game currency (e.g., “20% extra coins”), loyalty XP or points to unlock tiered rewards, and exclusive currencies only available through web checkout. Rewards can be customized based on purchase amount, loyalty tier, or tied to seasonal events and live ops, giving you full flexibility to drive repeat spend and player retention.

No, players don’t need to enter their payment details every time they use Stash Pay. The system supports securely saved payment methods including Apple Pay, PayPal, and credit/debit cards so players can complete quick, one-click purchases - and make repeat purchases easily. The web popup is designed to be as seamless as native payments, minimizing friction and helping drive higher conversion rates by making it easy for players to buy in seconds.

Stash Pay stands out from other web checkout solutions by offering a seamless, in-app web popup experience that keeps players inside your game. All other web checkout alternatives redirect to an external browser. Stash Pay is the only payment solution to offer this immerse flow that boosts conversion and keeps gameplay uninterrupted. It also includes built-in, fully customizable loyalty rewards like bonus currency, loyalty XP, exclusive items, and tiered progression.

With Stash Pay, your web checkout is entirely branded to match your game’s look and feel, from visuals to banners and success screens. Players enjoy one-click, auto-authenticated checkout with saved payment methods, eliminating logins and friction for repeat purchases. And developers can easily manage offers, loyalty tiers, and messaging through Stash Studio, with built-in analytics and A/B testing tools to optimize performance.

Yes, Stash offers full support during the Stash Pay integration process. The setup is designed to be simple and phased: basic configuration, testing, and advanced features - with minimal engineering effort required. Developers have access to clear documentation, setup guides, and real-time notifications to monitor and validate progress. For additional assistance regarding payments, compliance, technical issues, or other problems, direct support is available through our dedicated channels. Stash’s goal is to make integration fast and frictionless, so your web checkout can go live in days, not weeks.

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