How to Avoid App Store Fees with Web Payments

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Tenjin ROI 101
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Published:
May 26, 2025
Last Updated:
Table of Contents

This podcast was originally published on the Tenjin ROI 101 YouTube channel. You can find it here.

Welcome to another episode of Tenjin ROI 101.  In this episode, Roman from Tenjin (https://tenjin.com/)  is joined by Archie, Head of Product at Stash (https://stash.gg/), to break down the latest changes in app store payment policies—especially following the Epic vs. Apple case and the new Digital Markets Act in Europe.We discuss what “anti-steering” means, how recent legal rulings are opening up new opportunities for game developers, and what this means for direct-to-consumer payments in the gaming industry. Archie shares insights on how Stash is helping developers build compelling web shops and embedded checkout experiences, the benefits of moving payments outside the app store, and best practices for maximizing player engagement and revenue.Key topics covered:

  • What is anti-steering and why it matters for developers
  • The impact of the Epic vs. Apple lawsuit and new US/European regulations
  • How direct-to-consumer payments can increase revenue and player data ownership
  • Best practices for implementing web-based checkouts and loyalty programs
  • The pros and cons of different payment processing models
  • Tips for indie developers and common mistakes to avoid
  • How to handle taxes, commissions, and refunds in the new payment landscape
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