Your 2025 predictions: the future for new platforms, D2C, privacy, distribution and more

This article was originally published on MobileGamer.biz. Read the full piece here.

What do you think 2025 will bring?

We asked a whole host of regular mobilegamer.biz readers what they think the big trends will be over the next year, and here’s what they said.

Archie Stonehill, Stash head of product

"Major growth will only come from developers who innovate on distribution as well as content. Developers iterating on just content are trying to take bigger slices from the same pie, and it’s becoming harder than ever to grow your share – look at how stagnant mobile has become compared to five years ago.

As has happened before in games, it will require a renewed focus on distribution to grow our industry, just like mobile, free-to-play, and cross-platform once did. We’ve already seen this sort of innovation in 2024, with webshops and direct-to-consumer exploding and early attempts at alternative app stores – but I imagine that’s just the beginning. Likely, this sort of innovation will start with the bigger players (because innovation in distribution can be expensive, so I would watch  Microsoft, Epic, and Meta), and be quickly adopted by smaller, more disruptive studios."